Tickets start at £10 and discounts go as deep as 60% in London Box Office's Black Friday sale, which opens today with more than 45 West End and Off-West End shows.
London Box Office's Black Friday sale is its largest discount promotion of the year. The sale starts on Friday 13 November, with more than 45 productions taking part from the first day; the line-up grows to over 60 at the peak of the campaign. Prices start at £10, and the deepest discount is 60% off.
The 60% saving is on Beetlejuice at the Prince Edward Theatre, which brings seats down to £25. The £10 tickets are for The Smartest Giant In Town.
Several of the West End's longest-running hits are included:
- Wicked, Apollo Victoria Theatre: 40% off, from £25
- Hamilton, Victoria Palace Theatre: from £55
- The Devil Wears Prada, Dominion Theatre: 51% off, from £40
- The Play That Goes Wrong, Duchess Theatre: 54% off, from £25
- Harry Potter and the Cursed Child, Palace Theatre
Cole Escola's Broadway comedy Oh, Mary!, with Jinkx Monsoon and Catherine Tate at the Trafalgar Theatre, is 48% off, with tickets from £25.
For the first time, ABBA Voyage is part of a sale. Tickets for the digital concert at the ABBA Arena in Queen Elizabeth Olympic Park start at £55.
Anyone booking with Christmas in mind can choose from the festive season's shows, including The Snowman at the Peacock Theatre and the Hackney Empire pantomime, Jack and the Beanstalk. Productions opening in 2027 are in the sale too, so a ticket can be a present for a date some months away: Dirty Dancing at the Prince Edward Theatre from January, Little Dancer with Tiler Peck at the Theatre Royal Haymarket from February, and Charlie and the Chocolate Factory with Michael Ball at the London Coliseum from June.
Thibaud Defretiere, Managing Director of London Box Office, said: "Black Friday is when a lot of people start their Christmas shopping, and a theatre ticket is one of the few presents that turns into a day out together. We've worked with producers to put more than 60 shows on sale at the height of the campaign, from this Christmas's family shows to next year's biggest openings, so people can book something they'll genuinely look forward to, at a price that makes it easier to say yes."
Every offer depends on availability and applies to selected performances only. The full list of shows in the sale, updated as new offers are added, is on the London Box Office Black Friday page.
